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Why Samsung Electronics DS Chose Morningmate Over Jira: A Case Study on Holistic Work Management

Explore why Samsung Electronics chose Morningmate as the work management solution for their 10,000+ employees.
On-premise solution for samsung electronics DS

In the fast-paced business environment, adopting a work management solution is paramount for large enterprises to facilitate more efficient workflows and improve cross-departmental collaboration. According to a report by Asana, knowledge workers at large enterprises (with more than 5000 employees) spend 63% of their time on work coordination. These activities include ad-hoc conversations, searching for information, leaving little time for actual skilled work. 

Recognizing this inefficiency, Samsung has prioritized initiatives that contribute to corporate sustainability. One such example is their internal rule to limit meetings to one-hour. Pursuing digital transformation through a work management solution became a logical progression toward aligning their operations with this vision.  That’s when Samsung Electronics DS Division HQ turned to Morningmate for its simplicity, scalability and enterprise-level security.


1. Background: Moving Beyond Atlassian Jira

From Jira to a more holistic platform

A company of Samsung’s scale required a solution capable of bridging the gap between tech-savvy teams and non-technical departments. This alignment was critical to achieving strategic milestones and objectives. 

While their tech teams were accustomed to Jira – a powerful project management tool widely regarded for software development – Samsung recognized that its complexity and steep learning curve made it less practical for non-technical teams. These departments needed a work management solution that was user-friendly, intuitive, and better aligned with everyday tasks. Thus, Samsung saw the need for a more inclusive and holistic digital workplace solution that could unify the entire organization.

Security matters for enterprise collaboration

As a leading semiconductor manufacturer, Samsung Electronics DS Division operates under stringent security protocols. Storing sensitive information on third-party or public SaaS solutions was not an option. 

Any new collaboration tool had to be deployed in a private cloud environment, providing robust data protection while still ensuring the flexibility required for large-scale enterprise collaboration.


2. The Path to Adopting a New Collaboration Tool

Letting our product speak for itself: Proof of Concept (PoC) with select departments

Samsung DS Division initiated a three-month PoC of MorningMate, a comprehensive digital workplace platform that rivals Atlassian Jira in certain areas. During this PoC phase, a dedicated change management team supported user onboarding. Departments received training to utilize Morningmate’s project management and task management features effectively, demonstrating how the platform could work for non-technical functions. 

From Trial to Full Integration

After the three-month trial, the positive results spoke for themselves. Teams reported:

  • Enhanced communication
  • Streamlined task coordination
  • Improved project tracking
  • Higher overall productivity

Convinced of the platform’s effectiveness, Samsung DS Division adopted MorningMate organization-wide, establishing it as a core collaboration software within their digital workplace ecosystem.


3. Features Highlights: Why Morningmate outperformed Atlassian Jira for non-developers

Private cloud deployment option implemented by an expert team –  Instead of relying on a public or shared hosting model, MorningMate was fully deployed on Samsung’s private cloud. This approach helped address the strict data security requirements and compliance standards that the semiconductor industry demands.While Jira also offers an on-premise deployment option, it requires the client company to implement it themselves, following the manual guide provided by Atlassian. Morningmate stood out with its expert team ensuring secure implementation and personalized 1:1 onboarding sessions led by our CX team.

Full integration with internal groupware – In order to create an unified digital workspace and to minimize disruptions, Morningmate was customized to be integrated with Samsung’s internal groupware systems, creating a cohesive enterprise collaboration environment. With our on-premise deployment options, users could request for any type of customization – from integrations with the tools they already use to data migration.


10,000+ Users and a Cultural Shift

Over 10,000 employees at Samsung Electronics DS Division now depend on Morningmate for their work management and communication. By offering a holistic alternative to Jira, Morningmate fostered cross-departmental collaboration, breaking down technical barriers to create a more inclusive and efficient work environment – ultimately enhancing overall productivity. 

If you’re looking for an intuitive and secure work management platform, Morningmate’s on-premise solution integrates seamlessly into enterprise collaboration strategies.

Contact sales to learn more about us and our on-premise deployment option!

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