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Monrningmate

JS Holdings finds the recipe for operational success with Morningmate

Discover how JS Holdings is transforming the K-culture experience across Europe, seamlessly managing its growing portfolio – all with Morningmate.
picture of YORI restaurant in the UK

If you’ve ever dreamed of living out the K-drama experience, chances are you’re heading to YORI for some sizzling K-BBQ, stopping by CAKE & BINGSOO for a sweet Korean dessert, and wrapping up your day at Life4cut to capture the memories.

JS Holdings CEO and King Charles looking at bingsoo

What started with a single YORI restaurant in 2016 has now evolved into a powerhouse of K-culture experiences. Today, JS Holdings Group operates 14 YORI locations, 15 Life4cut studios, and has expanded into dessert cafés, nail salons, and fashion stores across Europe.

Managing a diverse and growing portfolio is no small task. But Morningmate has been a key partner in JS Holdings’ success. By streamlining communication, managing projects, and fostering collaboration, Morningmate has helped the company scale seamlessly —one Korean experience at a time.


Overview

Before Morningmate, JS Holdings relied on email and personal messenger apps as primary communication and collaboration tools, leading to:

  • Fragmented information and scattered discussions
  • Inefficiencies caused by information silos
  • Lack of standardized workflows hindered the ability to focus on high-impact work
  • Limited visibility on project progress prevented leadership from adjusting plans and allocate resources effectively

After Morningmate, our internal survey revealed:

  • 260+ hours saved annually, using Morningmate
  • 100% of the surveyed employees experience increase in productivity
  • 58% of the surveyed employees cited improved communication and more efficient task management

Executing projects with greater operational efficiency

Managing various operations, and offline events requires seamless collaboration across teams at JS Holdings. Before Morningmate, teams relied on emails and other traditional communication tools, which lacked of standardized workflows. This made it difficult to track progress and coordinate across departments. Now, with a centralized platform for communication, project management, and knowledge retention, teams work more efficiently and stay aligned.

Headshot of Patrick Song, Head of Business Development at JS Holdings

“Morningmate ensures clear responsibilities, accountability, and easy access to essential information.”

Patrick Song, Head of Business Development

  • Dedicated Morningmate project spaces improve visibility and cross-department collaboration, bringing relevant stakeholders into a shared workspace
  • Assigned task ownership ensures that every team member knows exactly what they’re responsible for—helping keep projects on track and deadlines met
  • Real-time feedback and idea exchange enable teams to collaborate seamlessly, speeding up decision-making and innovation
  • Robust knowledge management and archiving allow for faster business decisions and a smoother onboarding process for new employees
  • Insights and admin features give managers a clear view of team performance, tracking task completion rates, top contributors, and collaboration trends. The data export function allows admins to gain deeper insights into team’s performance metrics and productivity

One of the main tasks of the Business Development department at JS Holdings is managing catering requests. With Morningmate, all menus, pricing, and past client orders are stored in one place, allowing teams to quickly retrieve data for repeat clients. This eliminates manual searches through emails and files, streamlining proposals and enhancing customer satisfaction.


Streamlined communication for teams in-Office, on-Site, and remotely

With multiple restaurant locations across Britain and frequent offline events, collaboration with remote and external stakeholders is ongoing at JS Holdings. Before Morningmate, teams relied on scattered communication methods, leading to inefficiencies, and coordination challenges across locations and with external partners.

Example of how the fiance team uses morningmate project in task list view to manage their invoices
How the finance team manages monthly invoices using tasks

To address this, the finance team implemented dedicated project spaces in Morningmate, standardizing workflows and centralizing key processes.

“By creating a template for finance-related transactions, we have significantly reduced time spent on administrative tasks.”

Dohoon Kim, Assistant Finance Manager

Headshot of Dohoon Kim, Assistant Finance Manager at JS Holdings

Furthermore, Morningmate’s mobile app and built-in messenger enable real-time communication, keeping internal teams, remote colleagues, and external stakeholders aligned— wherever they are.

  • A centralized communication hub for instant feedback and progress updates, improving collaboration between restaurant locations and HQ
  • Built-in messenger allows for quick and easy communication across all locations
  • Templatized repetitive tasks reduce administrative workload and improve daily efficiency

Celebrating team wins and strengthening workplace bonds

JS Holdings team celebrates their successful completion of the National Day Event they attended in morningmate
Team celebrates successful completion of the National Day Event

Beyond improving operations, Morningmate helps build a positive and engaged workplace culture at JS Holdings. At the end of every successful event, project managers share the team’s achievements in dedicated projects, recognizing team’s hard work.

Additionally, the platform plays a key role in organizing company-wide sports day event, where employees bond through team-building activities. From planning to execution, the ‘Company Sports Day’ project ensures that all event checkpoints are met from start to finish.


Conclusion

By integrating Morningmate into its daily operations, JS Holdings Group has transformed the way it scales, collaborates, and celebrates success. From seamless communication and project management to team recognition and culture-building, Morningmate empowers teams to work more efficiently, stay aligned, and grow together. As JS Holdings continues expanding its K-culture empire across Europe, Morningmate remains a key partner in driving its success.

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